• rai·son d'e·tre​

    To deliver a quality lifestyle brand using the

    message of the gospel through art and fashion.


    To help provide a sustainable flow of money from the private sector and

    bring hope to children surviving in the world's hardest place.






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    Endure® was founded by graphic designer Ferdinand Onandia and his wife Wanda Onandia.


    I, Ferdinand came to California when I was 17 in 1984 to study art and design at UCLA. Don't worry I'm not going to bore you with my life story.


    Fifteen years later I would finally get to go home. It was 1999 God blessed me with a beautiful wife, Wanda a son Matthew and another son to come in a few months named Nathaniel. I was unemployed and living off unemployment checks and blessings that our church had been providing us.

    Then one day I got a call from my mom that they would be willing to pay for my air fair if I wanted to come home and visit, so I accepted.


    14 hours in the plane sure was a lot of time to think about what has changed in my country after 15 years. I was excited and sad at the same time because my family was not with me. When I arrived home I had a great time with my family they took me shopping and to all the fun places. However, one thing that I noticed was the poverty and the street kids. I remember that they would come up to the car and knock on the window to beg for money. People in their cars would just ignore them until they go away, some were barefoot and others were just dirty half naked little kids, it was heartbreaking.
    I came back to the states with a different perspective and a tug in my heart. I believed God was calling me to do something about it.
    So our journey began, my wife and I decided to go back to the Philippines with our kids the following year and be a part of the Extreme Mission Team.

    Having witnessed the poverty in his country of birth the Philippines he decided to use his God-given talents to give back.

    With more than 30 years of experience as a graphic designer in the fashion industry he was compelled to launch the Endure brand.


    Endure® is a creative expression of the relentless pursuit of spreading the message of the truth that is and has been against the cultural darkness that has created confusion in the present generation.